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What
Is The Sojourner’s Truth?
The
Sojourner’s Truth is an innovative weekly newspaper serving
the African-American community in the northwest Ohio area.
The Truth started publication in April of 2002 and has grown
to a readership of over 70,000 readers today.
The
Truth is a newspaper that is published by, for and about the
African-American community. We strive to bring our readers
in-depth information about education, business, arts,
cultural activities and local and national politics. We also
pride ourselves on maintaining a proper objectivity about
the news we present and up-to-date opinion and editorials on
things that are of importance to the community.
The
Truth is an active participant in community events and we
offer advertisers an opportunity to reach northwest Ohio’s
largest minority population not only to promote goods and
services, but also to reach out to a vast employee pool.
The
Truth is a proud member of the Society of Professional
Journalists and our staff are also members of the Northwest
Ohio Black Media Association, the National Association of
Black Journalists and the Toledo Press Club.
Where
Is The Sojourner’s Truth?
The
Truth is everywhere in the greater Toledo metropolitan area.
We can be found in over 400 locations, including dining and
entertainment establishments, retail and specialty stores,
office buildings, all public library branches, hotels,
universities, government offices and all of the area’s
Kroger supermarkets, including those in Sylvania,
Perrysburg, Maumee, Bowling Green, Oregon and Lambertville,
MI. Click here for a complete list.
A
one-year subscription to The Truth is available for $70.00
America’s
Booming Minority Market
The
overall population of the Toledo/Lucas County area may have
decreased during the last decade, but the African-American
segment of that population did not. In fact, the black
population rose by almost six percent during the most recent
decennial census in
Lucas
County.
A
typical reader of the Truth is 43.9 years old. Sixty percent
have attended college, 90 percent have a high school
diploma; 54 percent are female, 46 percent are male.
From an
advertiser’s point of view, one of the vital statistics to
be considered is one which reflects the black community’s
surge in income and purchasing power. Nationwide,
African-Americans comprise a market segment that has a
buying power of almost $600 billion.
Toledo’s
black community is clearly on the upswing, both from the
standpoints of economy and numbers. Just as clearly,
Corporate America can not afford to overlook this important
part of its customer base.
A
well-designed advertising campaign in an appropriate medium
such as The Sojourner’s Truth will attract many more
customers.
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